A Dedicated IP is the opposite of a Shared IP. A dedicated IP (or ded IP) is exclusive to you and your hosting account. Think of where your website sits – on a server. Let’s call this a box. If you have a dedicated server and a dedicated IP, it means your box has your things in it, and your box is not shared with anyone else’s things, or stuff. When you have a shared IP, or a shared server, your website runs with a bunch of other websites. You won’t neccesarily know what other websites your site is running on the same server with, if you go with a shared server or shared IP.
The benefits to having a dedicated IP – well, there are a few. First, say that you’re having a DNS problem. Your DNS could be propagating (initial setup period) or migrating (you bought or sold the domain). While the DNS is not working (you can’t type in the domain name), you can type in the IP address of your website and access it that way via FTP. You can also remote into your server if it has a dedicated IP address. Your web host will need to setup remote access for you, and provide you with a user name and password. This is assuming you have a dedicated server. Most dedicated servers have Windows Server running on them, which is pretty easy to administer if you are familiar with Windows operating systems.
A dedicated IP is an IP address that has been reserved just for your usage. A dedicated IP is needed when building websites and working hard to obtain SEO rankings. Google and major search engines now look at dedicated IPs and even these can influence search engine rankings. It’s important your IP is not black listed or even in a range of black listed IP addresses. IP addressing now plays a much more important role in how well a website can perform on Google and other major search engines.
In many cases you can obtain a hosting package which comes inclusive with as many dedicated IPs as you require. Essentially, you will need at least one or two dedicated IP addresses when you start.
How IP Addresses Work
Think of an IP address as the address of your home, on your street. IP means Internet Protocol. It’s how computers communicate. You have an IP address at your home. However, the IP address in your home does change at different points, because it’s not dedicated.
What is Geo-Location and Geo-Search
There was a time when Google was just starting out in the world of IP address filtering. That time is long gone. Google uses IP addresses for just about everything on the Internet now. When you’re searching for a local restaurant, Google will look at where you are and make suggestions based on your location. Geo-search has become a fundamental and integral part of Google’s algorithm.
The wise webmaster will know that he or she has to capitalize on this part of Google’s structure. If you overlook how IP addressing works on the Internet, and how search engine rankings are impacted by IP addresses, then you are making a big mistake. Knowing even a little bit about how IP addresses can differentiate you from your competition, will make you dangerous in the webmaster world. For instance, if you’re trying to optimize and obtain American traffic you need an American IP. Did you know this? And while this may sound like it’s a broad statement, it’s a simple statement but also an important one. For instance, if you work with a web host that is in China, or Russia, this could make an impact on your search engine Google looks at your website just like someone looks for a local barber. If you’re offering a service or product, and you want to appeal to the local population, Google looks at your IP address and says “what street is this barber located on? Is this barber even located in the same city? Is this barber even located in the same state? Where is this barber?”
Even if you’re not offering local services, or services or products that you feel would be impacted by geo-search, factoring in your IP address, what it means, and where it hops to is very important. Remember-most webmasters on the Internet want to ensure that their website is ranking properly in North America. You have to keep in mind the way Google works. Google uses many different data centres all over the world. The search results are not the same from datacentre to datacentre necessarily. Google will always provide relevant results to a queried search, and geo-search algorithms can be a significant factor in terms of the results that are displayed.
When you start building your first few websites, you can obtain a dedicated IP via purchasing hosting packages that come with ded IPs as part of the overall package.
Geo-Location based on IP Address
Major search engines have been using Geo-location for many years. An IP address can tell a lot about someone. It can tell where they are browsing from, what ISP they have, etc. IP are now looked at as per location. Search engines can tell where an IP originates from, whether it’s the United States, Russia, China or some other country. Where the IP is, also dictates the traffic that flows to that website. For example, if you are trying to optimize for local search terms, you will need to have a dedicated IP that matches that area. E.G if you are optimizing for keywords in Las Vegas, but you do not have a dedicated IP that ties your website to that locale, it can be more difficult to rank.
Another thing you need to be aware of with Google and other major search engines is “Guilt by Association.” If you have a website that has been banned or penalized, and you are hosting other websites on the same IP – be careful. If a website gets the complete ban hammer for a big policy breach like bad words or racy content, that can or penalization can and will impact other websites being hosted on that dedicated IP.
This is one place where as a webmaster, you need to be aware and cognizant of where your website is being hosted. If you want to be popular, you should not host your website on a dedicated IP where there are hundreds of other websites being hosted. You need your own dedicated IP which does not change.